A serving tray of various coffee beverages

The Secret to Content Delivery: Diversify Your Brewing Methods

Creativity, Marketing, Podcasting, Social Media

Imagine you have just moved into a new, hip neighborhood. Around the corner is a craft coffee shop known to be the best in town. You wander in for the first time to see what all the fuss is about and find they only serve hazelnut lattes. You end up ordering one and it’s tasty, but you would have preferred a cold brew.

Coffee can be brewed and served in so many ways: espresso, cappuccino, Americano, French press, pour-over, etc. Some take their coffee black; others prefer milk, sugar, and flavoring (which I contend is coffee for people who don’t like coffee). It’s certainly possible the right coffee shop owner in the right location could serve hazelnut lattes exclusively and make a living. The more sensible approach is to not assume that all coffee consumers want their drinks made the same way.

And yet, if we’re honest, many content creators are like a coffee shop serving just one drink. Many are stuck delivering their thoughts, ideas, and creations in one particular way without regard to changing consumption patterns. It’s all too easy to get overly tied to a certain technology or platform for content delivery.

The biggest problem for podcasting is our limited vocabulary

Media, Podcasting

Asking someone “What’s your favorite podcast?” is about as useful as asking “What’s your favorite video?”

In the world of video, context about form and execution can be assumed when discussing movies, sitcoms, mini-series, documentaries, news, talk shows, tutorials, webinars, etc. Podcasting is just as diverse, but the language used to describe those subsets hasn’t quite solidified yet.

5 tips to help new listeners discover your podcast

Marketing, Media, Podcasting

You’ve done it! You’ve finally found your voice and launched a podcast about your passion in life. The question is, who is listening? Or more importantly, who isn’t listening and how will those people discover your show?

In a universe of 750,000 podcasts and 30 million episodes to sift through, discoverability (how listeners discover/find your show) should be a primary concern for any podcaster. It’s not enough to publish a good show on a regular basis; you must find a way to cut through the noise and attract listeners that will come back time and again.