Imagine you have just moved into a new, hip neighborhood. Around the corner is a craft coffee shop known to be the best in town. You wander in for the first time to see what all the fuss is about and find they only serve hazelnut lattes. You end up ordering one and it’s tasty, but you would have preferred a cold brew.

Coffee can be brewed and served in so many ways: espresso, cappuccino, Americano, French press, pour-over, etc. Some take their coffee black; others prefer milk, sugar, and flavoring (which I contend is coffee for people who don’t like coffee). It’s certainly possible the right coffee shop owner in the right location could serve hazelnut lattes exclusively and make a living. The more sensible approach is to not assume that all coffee consumers want their drinks made the same way.

And yet, if we’re honest, many content creators are like a coffee shop serving just one drink. Many are stuck delivering their thoughts, ideas, and creations in one particular way without regard to changing consumption patterns. It’s all too easy to get overly tied to a certain technology or platform for content delivery.