A serving tray of various coffee beverages

The Secret to Content Delivery: Diversify Your Brewing Methods

Creativity, Marketing, Podcasting, Social Media

Imagine you have just moved into a new, hip neighborhood. Around the corner is a craft coffee shop known to be the best in town. You wander in for the first time to see what all the fuss is about and find they only serve hazelnut lattes. You end up ordering one and it’s tasty, but you would have preferred a cold brew.

Coffee can be brewed and served in so many ways: espresso, cappuccino, Americano, French press, pour-over, etc. Some take their coffee black; others prefer milk, sugar, and flavoring (which I contend is coffee for people who don’t like coffee). It’s certainly possible the right coffee shop owner in the right location could serve hazelnut lattes exclusively and make a living. The more sensible approach is to not assume that all coffee consumers want their drinks made the same way.

And yet, if we’re honest, many content creators are like a coffee shop serving just one drink. Many are stuck delivering their thoughts, ideas, and creations in one particular way without regard to changing consumption patterns. It’s all too easy to get overly tied to a certain technology or platform for content delivery.

Our custom doodle blanket

Creativity, Projects

Since he was about two-and-a-half, my son has loved to draw. Every day he fills dozens of pages from small, spiral-bound notebooks with adorable images of people, places, and things. His inspiration comes from watching copious amounts of old Blue’s Clues episodes thanks to our Amazon Prime subscription. His mother and I are more than happy to facilitate his creative endeavors with an endless supply of paper and crayons.

Stop saying you’re not creative

Creativity, Thoughts

I recently stumbled across a study published in 2012 that reports roughly half of Americans do not describe themselves as creative. Why is this? How has being creative turned into a binary label that we apply to ourselves or others?

I believe everyone has an innate ability to create. We need to change the way we think about creativity if we’re ever going to improve the way we view ourselves in relation to it. All you need is an idea and the courage to let that idea happen. Creativity is the result of acting on those ideas, not simply something that you are. It can be easy to minimize the painstaking efforts required to make something meaningful. It can take years of plying a craft before achieving remarkable results.

I am Sam

Creativity, Thoughts

I grew up on Dr. Seuss books. His wonderful cadence and charm inspired me towards a love of reading at an early age. Included in his whimsical rhymes are timeless bits of wisdom that have stuck with me over the years.

Now that I have two toddler children of my own, I find I’m interpreting these bits of wisdom in new ways. During a recent bedtime reading of Green Eggs and Ham, I found it could very well be used as an allegory for selling creative ideas.