You’ve done it! You’ve finally found your voice and launched a podcast about your passion in life. The question is, who is listening? Or more importantly, who isn’t listening and how will those people discover your show?

In a universe of 750,000 podcasts and 30 million episodes to sift through, discoverability (how listeners discover/find your show) should be a primary concern for any podcaster. It’s not enough to publish a good show on a regular basis; you must find a way to cut through the noise and attract listeners that will come back time and again.