The biggest problem for podcasting is our limited vocabulary

Media, Podcasting

Asking someone “What’s your favorite podcast?” is about as useful as asking “What’s your favorite video?”

In the world of video, context about form and execution can be assumed when discussing movies, sitcoms, mini-series, documentaries, news, talk shows, tutorials, webinars, etc. Podcasting is just as diverse, but the language used to describe those subsets hasn’t quite solidified yet.

5 tips to help new listeners discover your podcast

Marketing, Media, Podcasting

You’ve done it! You’ve finally found your voice and launched a podcast about your passion in life. The question is, who is listening? Or more importantly, who isn’t listening and how will those people discover your show?

In a universe of 750,000 podcasts and 30 million episodes to sift through, discoverability (how listeners discover/find your show) should be a primary concern for any podcaster. It’s not enough to publish a good show on a regular basis; you must find a way to cut through the noise and attract listeners that will come back time and again.

Radio advertising + digital attribution: panacea or poison pill?

Marketing, Media
[An open letter to my colleagues in the radio industry]

If you’ve spent any time working in advertising, you’ve probably heard some variation of the century-old quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Despite its dubious origin or veracity, advertisers and media sellers have long pursued attribution models that aim to eliminate advertising waste. To that end, it has become easy to gorge on a glut of up-to-the-minute marketing insights.