Thoughts

Garbage in, garbage out

Projects, Thoughts

I’ll admit it: my first attempts at using AI for my job search were pretty bad. I’ve been on the job market for a few months now, and like everyone else, I want to use AI to help me get ahead. At first, I’d ask ChatGPT to “refine my resume” or “help me craft a cover letter”—but the responses felt completely off. It kept giving me weird, generic advice that didn’t match my experience—it didn’t know me, my experience, or what made me unique.

Then I realized: AI is only as good as the information you feed it.

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How do you know when your message isn’t just grabbing attention but driving real behavior change?

Marketing, Media, Thoughts

As communicators, this distinction defines whether we’re inspiring action—or just adding to the noise.

In my experience leading digital transformation and product marketing teams, I’ve learned that metrics such as clicks, likes, or downloads are useful—but they don’t always reflect true behavior change. Real success happens when your audience starts repeating your message and ideas, unprompted—proof that your words have not only been heard but internalized.

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Criticize me all you want

Thoughts

Criticism is an unavoidable part of life. We all face it in one form or another. Your kids don’t like the meal you’ve prepared. Your doctor thinks you need more exercise. Your employer isn’t impressed with your proposal for the next big project. Dealing with this feedback is an essential skill both personally and professionally. For the purposes of this post, I want to look at how to deal with criticism in professional settings. I’ll leave the personal issues to someone more educated than me.

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Keeping things in perspective

Thoughts, Travel

On my way home from a recent business trip, I was frustrated, angry, and tired. After nearly eight hours of flight delays, I was told the last plane out of Chicago O’Hare was cancelled. Since this came after two solid days of major weather-related travel delays, all surrounding hotels were booked. Renting a car wasn’t even an option at that point. Whether I liked it or not, I was stranded at the airport overnight with thousands of others.

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